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Unknown Strategies for Getting Referrals

By: Jan Emo

You may not think getting referrals from past clients could
be used as a marketing plan; but trust me, it is. When your
previous customers are happy with the work you did for them
and are thankful that you did the job in a professional and
timely manner; chances are good that through word of mouth
you will get new clients.

Communication with a past client is also a key to getting
referrals; if your client was satisfied with your work, the
odds that they will refer you to business associates is
pretty good. Of course it wouldn't be wrong to occassionaly
send a reminder to all past clients informing them of what
you are doing now and ask them to refer you to their
associates. Word of mouth is like the Energizer Bunny; it
just keeps going and going.

Another important factor in getting referrals is to reward
your past clients with special discounts, a nice luncheon
or a gift card. Let them know you appreciate doing business
with them by thanking them. At Christmas you could send
them cards with a friendly reminder of your business needs.

Becoming a referral yourself is also an excellent method to
getting referrals. For example, you just finished writing
ad copy for a newly opened restaurant. By referring that
restaurant to your business and family members you in
return gave the restaurant more business. Be sure and
remind the people you sent to the restaurant to let the
owner know who referred you. In appreciation, the
restaurant owner, who has various clientele, will refer you
to his customers.

Ask for referrals! After you have finished a job, and are
assured that the customer is thoroughly satisfied with the
work completed, is when you come right out and ask "Do you
know anybody else that would be interested in needing an ad
copywriter." You never know, maybe his brother just opened
a shoe store down the road.

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